Dove has included a transgender mother in its #RealMoms campaign for BabyDove.
The commercial includes a variety of different mothers including first-time moms, single moms, a cattle rancher and a break dancer.
Shea, a grad student, and her partner are seen taking care of their newborn son.
“There’s no one right way to do it all,” Shea says in the video. “We are both his biological parents. You get people who are like, ‘What do you mean you’re the mom?’ We’re like, ‘Yep.’”
Dana Rudolph, author of the award-winning mommy blog Mombian, praised the commercial for its trans inclusivity.
“Kudos to the brand for not only being LGBTQ inclusive, but for being willing to think beyond the more common solution of showing a cisgender two-mom couple (much as I love seeing LGBTQ parents of any type on my screen). (Side note: Not all transgender women who are parents go by ‘Mom,’ as singer Laura Jane Grace recently reminded us. I’d suggest asking for someone’s preferred parenting title just as you’d ask for their pronouns.),” Rudolph writes.
“I love the campaign’s overall theme of ‘There’s no right or wrong way to be a mom – only your way.’ As one of the other moms in the ad says, ‘Do what fits your family. And trust yourself.’ That’s pretty much the best parenting advice I can imagine,” Rudolph continues.
Watch the ad below.