Nike recognizes voguing as a sport in its new ad starring transgender, vogue artist Leiomy Maldonado as part of its #betrue campaign.
Maldonado is known as the “Wonder Woman of Vogue” and made her debut on MTV’s “America’s Best Dance Crew” in 2009. She is the brand’s second transgender athlete to be featured in a commercial. Chris Mosier, the first transgender man to be included on the U.S. men’s national team, was the first.
Narrated by Precious Angel Ramirez, the ad celebrates the art and athleticism of vogueing. Laverne Cox praised the ad and reposted the clip on Instagram captioned, “There’s so much to post and share this week, the girls are doing big things, trans folks are stepping forward with talent, vision and determination and I love you all.”
Watch the ad below.