Andy Warhol made a surprise appearance in a new Burger King commercial which aired during the Super Bowl on Sunday.
The artist, who died in 1987, takes the Whopper out of a Burger King bag and unwraps it. He pours some ketchup on the side; dips the Whopper in the ketchup and eats it. At the end, the hashtag #EATLIKEANDY flashes on the screen.
The commercial is a shortened clip of the scene “Andy Warhol Eating a Hamburger,” from the 1982 documentary “66 Scenes From America” by Jørgen Leth.
In an interview with Slate, Leth revealed that Burger King was not Warhol’s first burger choice for the clip. Instead, the artist wanted McDonald’s.
The footage in the @BurgerKing Super Bowl ad was shot by a Danish filmmaker in 1982. When Warhol saw the Whopper, he asked, “Where is the McDonald’s?” @McDonalds, said Warhol, was “the most beautiful”. But rather than wait for it to be fetched, he SETTLED for the Burger King. pic.twitter.com/IxCGK6eP17— BILL OAKLEY (@thatbilloakley) February 4, 2019
Before the commercial aired, Burger King held a brief promotion with Door Dash which sent out Mystery Boxes to anyone who placed a $10 order and used the promo code “MYSTERY BOX.” Inside was a vintage Burger King bag, an empty bottle of ketchup, a gray wig and another promo code for a free Whopper and delivery with Door Dash.