YouTuber Ben. J Pierce has been cast as the lead in the CW pilot for “Glamorous.”
The series, executed produced by Daman Wayans Jr., also stars Brooke Shields (“Suddenly Susan”) and Pierson Fodé (“The Bold and the Beautiful”).
Pierce will star as Marco, “an ambitious and creative gender-nonconforming teenager who uses makeup and fashion to let his queer self bloom,” according to Deadline.
After trashing a cosmetics company on YouTube, Marco lands an internship at the same company, headed by founder and CEO Madolyn (Shields).
Fodé will portray Chad, an openly gay “ambitious alpha male” who is also Madolyn’s son.
Pierce’s other acting credits include “Fuller House,” as the sitcom’s first openly gay character, and on the series “Reverie.” Pierce also performs music under the moniker Miss Benny.