August 13, 2019 at 1:26 pm PDT | by Mariah Cooper
Magnum ad criticized for comparing ice cream ‘guilty pleasure’ to homophobic discrimination

(Screenshot via YouTube)

Magnum is under fire for an ad that aired on Spotify in the U.K. which compared the “guilty pleasure” of eating ice cream to being imprisoned for being gay.

Newsweek reports that the ad features a narrator with “an indeterminate accent” saying, “A hug for my boyfriend—that’s my guilty pleasure. Because in my country, just a simple hug with the man I love could send me to prison for more than 10 years.”

Some people didn’t think the “guilty pleasure” of eating ice cream equated with homosexuality being illegal in some countries.

A Magnum spokesman told Newsweek that the ad was meant “to remind people that what is considered a guilty pleasure isn’t always what you would expect.”

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