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CSW report shows substantial revenue generated by LA Pride in 2019

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(Image Courtesy CSW/Photo credit: Chris Tuite)

Christopher Street West, the non-profit organization that produces LA Pride, announced on TuesdayChristopher  that the 2019 Festival generated nearly $75 million in economic output for Los Angeles Country.

According to a statement, CSW, in partnership with independent research and counseling firm Beacon Economics, released an economic impact report that shows the 2019 LA Pride Parade and Festival generated $74.7 million in economic output and $42.2 million in direct expenditures in Los Angeles County.

Based on expenditure data from organizer CSW and a survey of event attendees, exhibitors and producers, the report details how the three-day event directly impacted the City of West Hollywood, the City of Los Angeles and Los Angeles County. Beacon Economics considered spending by all participants at the 2019 event including attendees, CSW, exhibitors and producers.

Key findings show that the 2019 LA Pride Festival and Parade:

  • Increased economic output in Los Angeles County by $74.7 million of which $27.7 million was concentrated in West Hollywood and $18.2 million in the City of Los Angeles
  • Increased labor income for workers in Los Angeles County by $33.1 million, including $14.7 million in West Hollywood and $7.4 in the City of Los Angeles
  • Supported the annual equivalent of 830 jobs in LA County, including 397 in West Hollywood and 191 in the City of Los Angeles
  • Estimated $2.5 million in tax revenue generated in LA County, including $896,100 in West Hollywood and $332,800 in the City of Los Angeles

The report additionally finds that the LA Pride Parade and Festival attracted a diverse group of attendees with just over half of ticket buyers being from Los Angeles County, 31% coming from outside Southern California and the remainder being from elsewhere in Southern California. Of the ticket buyers, nearly 40% had a bachelor’s degree or higher and over 40% ranged between the ages of 25-34. The City of Los Angeles was the most popular location for accommodations, accounting for 40% of accommodations, while West Hollywood accounted for 18% of accommodations. Additionally, CSW data showed that over 85% of the exhibitors and producers came from Los Angeles and fewer than 15% from outside the area.

CSW board president Estevan Montemayor commented, “LA Pride has been a voice for the LGBTQ+ community in the greater Los Angeles area for nearly 50 years, and we’re proud of the positive impact that the LA Pride Parade and Festival has on our local economy. With our partners from the Cities of West Hollywood and Los Angeles, JJ/LA and beyond, we look forward to providing diverse experiences for the community and bringing even more people into the County of Los Angeles for our 50th anniversary celebration next year.”

Adam J. Fowler, director of research at Beacon Economics, added, “Beyond being a world-famous celebration of the resilience of LA’s LGBTQ+ community, the economic and fiscal impacts that the LA Pride Parade and Festival have on both the city and county are undeniable. The event’s ability to generate jobs, labor income, and tax revenue at the level it does is a testament to its success, as well as to the diversity of the local population.”

You can read the full report here.

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Orange County

Disney honors Pride month and keeps some pandemic rules for now

“I was lost, desperate to connect with someone who understood what I was feeling. That all changed when I arrived at Disneyland.”

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Graphic via the Walt Disney Company's Disney Parks, Experiences and Products Division

ANAHEIM – The Walt Disney Company’s Disney Parks, Experiences and Products, (DPEP) is celebrating and honoring Pride this year, highlighting its LGBTQ employees as well as supporting a welcoming and embracing work environment where LGBTQ+ cast members are encouraged to be their authentic selves.

Writing for the company’s blog, Michelle Mockler, DPEP’s External Communications Manager profiled  James Heath, a Senior Duty Manager at the Disneyland California Adventure Park. Heath, who has been employed by the Disney company since he was 17, related his personal experiences with Disney that he said shaped not only his career as an employee but as a gay man as well.

In the winter of 2000, Heath applied for a job position in hopes of fulfilling a lifelong dream of becoming a cast member, a term that Disney describes it employees as. After several interviews, James was offered a cast member role as a Food & Beverage Host.

According to Heath, he didn’t realise that position working at Disneyland had just given him something far more important than a job… “It gave me a place to belong,” he told Mockler.

Mockler writes that just two years prior, Heath had made the decision to come out as gay. At 15 years old, he found himself as the only openly gay student in his school.

“While I was fortunate to have supportive family and friends by my side, I was missing something truly critical at this time in my life: Other people like me. I was lost, desperate to connect with someone who understood what I was feeling. That all changed when I arrived at Disneyland.”

At Disney, James found himself working alongside other LGBTQ+ cast members. He found people, with whom he could share stories, compare experiences and talk through challenges.

“Being gay was no different to my coworkers and leaders than any of the other countless qualities that make each of us unique.”

Twenty-one years later, the now thirty-eight year old Senior Disney Manager related; “Sometimes I wonder who I would be today had I not had this safe place to grow into my own skin. I was fortunate to have allies who courageously pushed against outdated ideas to give me a safe place to thrive.”

Heath says that he’s found himself in the role of leader, mentor, ally and advocate.

“It’s my turn to give back and help to further our culture of inclusivity. Somewhere out there, a future cast member is looking for a place where they can belong. I’m committed to helping them find it at Disney.”

As Disney celebrates Pride Month, this past week as the State of California lifted most of the restrictions imposed by California state and local health officials and Governor Gavin Newsom. However, Disney officials have decided to keep in place for the time being some of those measures.

“I don’t want to say we are going to go back to the way it was,” Josh D’Amaro, chairman of Disney Parks, Experiences and Products, said Thursday about managing the parks. “I want to be really smart in the way we do this.”

The parks at the Disneyland Resort in Anaheim in Orange County are continuing to reopen in phases, but a handful of the COVID-era changes are going to stick.

In an interview with the Los Angeles Times this past week, D’Amaro said that the company is poised to keep “in place a reservation system that was adopted to manage visitor numbers under the state-imposed capacity limits and the continued use of a virtual queuing system that was designed to give all parkgoers a shot at visiting the most popular attractions.”

Currently valid theme park admission as well as a confirmed park reservation about both required if a guest wishes to visit either Disneyland or Disney California Adventure. Park Pass Reservations are also currently required at Disney World.

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California

Newsom ushers in state’s full reopening at Universal Studios Hollywood

California was one of the only states to achieve a week-over-week increase rate of vaccinations, most recently with a 22% increase

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Governor Gavin Newsom ushers in state's reopening at Universal Studios (Photo Credit: Office of the Governor of California)

STUDIO CITY – As California moved to fully reopen the economy Tuesday, California Governor Gavin Newsom welcomed the milestone at Universal Studios Hollywood, where he highlighted the attractions Californians can look forward to revisiting this summer.

Starting today, June 15, the restrictions that have been in place over the past year will be eliminated, including physical distancing, capacity limits, county tier systems and masks in almost all settings for vaccinated Californians.  The Golden State was one of the only states in the country to achieve a week-over-week increase in the rate of vaccinations, most recently with a 22 percent increase in vaccinations.

“Today, we celebrate the incredible strength and resilience of Californians – from our heroic health care workers to essential workers across the board to everyday Californians from all walks of life – who have supported each other through hardship and heartache over the past year, making sacrifices to save countless lives and enable us to turn the page on this pandemic,” said Newsom. “As we look ahead to better days, we will continue to look out for one another, redoubling our support to those hit hardest by the pandemic and making unprecedented investments to address California’s most persistent challenges, so that the entire state comes roaring back together.”

Newsom also selected 10 lucky Californians to receive $1.5 million each – for a total of $15 million – as part of the final cash prize drawing in the state’s Vax for the Win program. 30 prior winners won a total of $1,500,000.

Tuesday’s selection of 10 $1.5 million winners caps off the cash prize giveaways as part of the $116.5 million Vax for the Win program – the largest vaccine incentive program in the nation. The program previously selected 30 winners to receive $50,000 each, for a total of $1,500,000. In addition, the program is providing $100 million in $50 prepaid or grocery cards for newly vaccinated people, while supplies last. Governor Newsom also highlighted the upcoming California Dream Vacations, a new Vax for the Win incentive in which vaccinated Californians have the chance to win one of six in-state vacation packages in a drawing on July 1.

In a press release, the Governor’s office touted his administration’s accomplishments that had been spread out over the duration of the pandemic in the past 15 months.

  • California is forecasted to outpace the country’s economic recovery, ranked as the No. 1 U.S. economy for “expanding GDP, raising household income, investing in innovation,” and more.
  • California is creating more jobs than any other state for three months in a row, adding 385,000 jobs; in April alone, California created 38 percent of the nation’s jobs.
  • The state consistently has amongst the lowest case rates and transmission rates in the nation, and hospitalizations dipped to the lowest point since March 2020.
  • More than 40 million vaccinations have been administered in California, surpassing the next closest state by 16 million, with over 70 percent of adults having at least one shot. 

The Los Angeles County Department of Public Health noted that at the peak of the pandemic the County was losing 277 residents a day. Hospitals were under enormous strain, with more than 8,000 people hospitalized with COVID-19 and there were more than 15,000 new cases diagnosed each day.

L.A. County is in a better place than any other metro area of similar size in the entire nation. Each day, on average, only 1.5 cases per 100,000 people are diagnosed in L.A. County, compared with 2.8 cases in the same population in the New York City metro area, 2.9 cases in Chicago, 3.5 cases in Atlanta, 5.3 cases in Houston, and 9.1 cases in Miami. Only 0.4% of COVID-19 tests in L.A. County are positive, compared with 0.8% in New York, 1.3% in Chicago, 1.7% in Atlanta, 3.3% in Houston, and 3.7% in Miami.

Over the past six months, the tremendous effort to get the vaccine into the arms of residents has gotten the County to a place where as of June 11, more than 5,490,637 (66%) of eligible L.A. County residents have received one dose of the vaccine and 4,668,783 (56%) are fully vaccinated.

“After 16 months of enormous upheaval and loss, we can now move forward with a genuine sense of hope. We can and should feel joy while recognizing and honoring the immense collective effort that brought us to the point where we can fully reopen. We remain committed to protecting your health and to closing gaps in health outcomes associated with COVID-19.,”said Barbara Ferrer, Director of Public Health.

“Case counts and transmission are low because of our shared efforts to implement a layered approach to preventing transmission.  As we reopen, we are mindful that for those not yet vaccinated, protection is highly dependent on our continued actions to take care of each other. Sensible protections for our essential workforce will be instrumental in keeping transmission of COVID-19 in check,” she added.

Unvaccinated people need to remain very careful and wear masks when they are around people outside their household, and if in close contact with others, including at worksites, they should consider upgrading their masks to a respirator, such as an N95, or a KN95.  These masks do a much better job protecting the wearer from other people’s germs, a spokesperson for Public Health said.

Public Health continues to urge unvaccinated people to get vaccinated. Through Thursday, June 17 at County-run vaccination sites, participating LA city and mobile sites, and St. John’s Well Child and Family Center sites, everyone 18 and older coming to get their first vaccine or who brings a first-time vaccine recipient with them to their second dose appointment, will have an opportunity to win a pair of season tickets to the 2021-2022 home season of the Clippers, the Rams, or the Chargers. Official rules and participating site locations are posted online on the Los Angeles County Vaccination Sweepstakes page.  Winners will be contacted by phone and/or email.

To find a vaccination site near you, to make an appointment at vaccination sites, and much more, visit: www.VaccinateLACounty.com (English) and www.VacunateLosAngeles.com (Spanish). If you don’t have internet access, can’t use a computer, or you’re over 65, you can call 1-833-540-0473 for help finding an appointment, connecting to free transportation to and from a vaccination site, or scheduling a home-visit if you are homebound.  Vaccinations are always free and open to eligible residents and workers regardless of immigration status.

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California

Newsom signs orders to roll back coronavirus restrictions next Tuesday

The Governor’s Office established a timeline to continue winding down the various provisions of the 58 COVID-related executive orders.

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Governor Gavin Newsom (Photo Credit: Office of the Governor of California)

SACRAMENTO – Effective June 15, restrictions such as physical distancing, capacity limits and the county tier system will end as Governor Gavin Newsom signed a series of executive orders Friday marking a return to normalcy after nearly 15 months of the ongoing battle to protect the state’s residents from the ravages of the coronavirus pandemic.  Additionally, those Californians who are fully vaccinated won’t be required to wear a mask — including indoors.

Newsom’s actions also include terminating the Stay-at-Home Order that was implemented early in the pandemic to protect Californians and retiring the Blueprint for a Safer Economy.

“California is turning the page on this pandemic, thanks to swift action by the state and the work of Californians who followed public health guidelines and got vaccinated to protect themselves and their communities,” said Newsom. “With nearly 40 million vaccines administered and among the lowest case rates in the nation, we are lifting the orders that impact Californians on a day-to-day basis while remaining vigilant to protect public health and safety as the pandemic persists.”

The Governor’s Office today established a timeline and process to continue winding down the various provisions of the 58 COVID-related executive orders, which suspended statutes and regulations to help the state and businesses continue operations during the pandemic.

To ensure that impacted individuals and entities have time to prepare for the changes, the provisions will sunset in phases, beginning later this month, in July and in September. For example, the suspension of certain licensing requirements for manufacturers to produce hand sanitizer will end on June 30, as shortages are no longer a concern. By the end of September, nearly 90 percent of the executive actions taken since March 2020 will have been lifted.

The California Department of Public Health on Friday released a new state public health officer order that goes into effect on June 15. 

Dr. Tomás Aragón, California’s public health officer, issued a new order that, among other things, puts in place new requirements for mask wearing that take effect Tuesday. The new rules say fully vaccinated people don’t have to wear a mask in most places, either indoors our outdoors. But the state is still requiring people who have not been vaccinated to wear a mask in public places.

“We’ve met our metrics, we feel prepared,” Dr. Mark Ghaly, California’s Health and Human Services Agency secretary, told reporters on Friday. “Things in California, from a COVID transmission perspective, are going reasonably well.”

These actions supports the full and safe reopening of the state, while maintaining focused public health requirements that address the risk posed by variants as some regions across the nation and world continue to experience high levels of transmission, Ghaly noted.

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