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UK comic protests fashion giant by changing name to ‘Hugo Boss’

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The former Joe Lycett is now legally known as Hugo Boss (Image courtesy Boss)

British comedian Joe Lycett is now British comedian Hugo Boss.

You might assume the pansexual performer has struck up some kind of endorsement deal with the international luxury brand, but the truth is that the artist formerly known as Joe Lycett is not trying to drum up the kind of publicity that Hugo Boss would likely want.

The comic and host of the UK’s BBC Two show “The Great British Sewing Bee” made the move as a thumb-to-the-nose at the company, which has gained a reputation for aggressive legal action against small businesses, charities, and other organizations that use the word “boss” in their names – such as Welsh brewery Boss Brewing, which has reportedly outlaid nearly £10,000 (about $13,000) in defending itself against “cease and desist” orders from the German-based clothing giant.

Lycett – or rather, Boss – took to Twitter on March 1 to explain the reason he decided to legally change his name:

“So @HUGOBOSS (who turnover approx $2.7 billion a year) have sent cease & desist letters to a number of small businesses & charities who use the word ‘BOSS’ or similar, including a small brewery in Swansea costing them thousands in legal fees and rebranding. It’s clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially known as Hugo Boss. All future statements from me are not from Joe Lycett but from Hugo Boss. Enjoy.”

In a comment to his own tweet, he posted a scan of the official document from the U.K. Deed Poll Office in London.

Image via Twitter

The 31-year-old comedian has long been vocal on the issue, such as during a recent appearance on BBC’s “Victoria Derbyshire” show, when he commented on the ongoing legal battle over the Sawnsea brewery’s name by saying, “It’s a massive company taking on a little company and it’s just not fair – nobody’s going to confuse a beer with Hugo Boss.”

The former Lycett came out as pansexual in a 2016 newspaper interview. “I say bisexual because it’s easy for people to understand, but I actually don’t quite think it’s that,” he explained at the time. “Pansexual seems to be the closest thing at this point, in the sense that what I’m attracted to changes depending on intangible things. Sometimes you just look at someone’s thighs and think, ‘Oof, God, yeah,’ but the other parts don’t appeal to you. It’s not entirely to do with gender – it’s to do with where you’re at, your upbringing and the kind of person you are. It’s really complicated, like life is.”

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Television

AIDS @40- “It’s a Sin”: Drama at the beginning of the AIDS crisis

The show, which features a largely LGBTQ cast, shines a light on a dark chapter that’s been fading from memory.

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Graphic via CBS News Sunday Morning

LONDON – CBS Sunday Morning reports on the acclaimed HBO Max series, “It’s a Sin.” Produced by the originator of the hit British series ‘Queer As Folks,’ “It’s a Sin” tells the story of a group of gay men and their friends who live and love in London in the early 1980s, at the beginning of the HIV/AIDS crisis.

The show, which features a largely LGBTQ cast, shines a light on a dark chapter that’s been fading from memory. CBS Correspondent Imtiaz Tyab talks with the show’s producer-writer, Russell T. Davies, and with two of its stars: Neil Patrick Harris and Lydia West.

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Online Culture

Digital platform joins with It Gets Better for Pride-themed content

The online world can be a scary place, and it can still be difficult to “find your people” there without a little help

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Graphic provided by StreamElements

LOS ANGELES – The age of online communication has made it easier for LGBTQ+ people to connect with their community than ever before. This is especially valuable for young people, who don’t feel safe being out in their real-life environment, or who are isolated, whether by geography or prevailing social attitudes, from larger LGBTQ+ populations. Yet the online world, just like the real one, can be a scary place, and it can still be difficult to “find your people” there without a little help.

That’s why StreamElements, a platform which powers over 1.1 million digital content creators across Twitch, YouTube Live, and Facebook Gaming, is stepping up to provide assistance. The company is partnering with the It Gets Better Project for a new campaign that aims to help create safer and more inclusive LGBTQ spaces online, providing support for the community during Pride Month and beyond. 

As part of the campaign, StreamElements is:

  • Donating $25,000 to the It Gets Better Project and 100% of the proceeds from Prime-themed merchandise. It Gets Better, of course, is a nonprofit organization that leverages the power of media to reach and provide critical support and hope to LGBTQ+ young people around the world.
  • Collaborating with and commissioning graphics from LGBTQ+ artists Jaime Hayde and Andrea Marroquín, which will be used on special merchandise items for charity and shared with the broader streaming community for use in their individual merch stores.
  • Creating special overlays and alerts that feature the Pride-themed art for livestreamers to use on their channels. This “SuperTheme” can be used at various stages of a livestreamed broadcast and incorporates art from Hayde.
  • Spotlighting LGBTQ+ creators throughout the month via its social media channels, highlighting their work and including videos where they will share their journey and comment on what Pride means to them.

The initiative was spearheaded Sean Horvath, CRO of StreamElements and a proud member of the LGBTQ+ community, who says, “Pride has always been an important part of my life. Seeing StreamElements partner with LGBTQ+ content creators and the highly impactful Its Gets Better Project to drive social change is a significant milestone, especially for myself and many other members of our staff who are part of the community we’re celebrating. Our goal with this campaign is to not only shine a light on all the amazing things Pride represents, but to continue our previous commitment to supporting diversity by ensuring the efforts we put forward are prominent year-round.”

You can find out more at the StreamElements website.

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Sports

Out track star heads to Tokyo as video of her hugging her Gran goes viral

Her moment of victory and celebration with her Gran was caught on video and later shared thousands of times on Twitter

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Sha'Carri Richardson (Screenshot via NBC Sports on YouTube)

EUGENE, Or. – A 21-year-old out female sprinter is headed to the summer Olympic games in Tokyo after winning the 100-meter heat and securing a coveted spot as part of the U.S. women’s team in the Olympic trials that were held at the newly renovated Hayward Field at the University of Oregon in Eugene this past weekend.

Sha’Carri Richardson, a former Louisiana State University (LSU) sprinter put on an amazing run, afterwards telling NBC News Sports that her biological mother died just a week before the qualifying Olympic trials. Richardson, who celebrated her win by running up the Hayward Field stairs to hug her grandmother, says that family means everything.

“My family has kept me grounded,” Richardson said. “This year has been crazy for me. Going from just last week losing my biological mother passed away and still choosing to pursue my dream, still coming out here and still trying to make the family that I still have on this earth proud.”

Her moment of victory and celebration with her Gran was caught on video and later shared thousands of times on Twitter including by Deputy White House Press Secretary Karine Jean-Pierre.

The sprinter also took time to thank her girlfriend who she had said inspires her, and also picked out her hair color. “My girlfriend actually picked my [hair] color,” Richardson said. “She said it like spoke to her, the fact that it was just so loud and vibrant, and that’s who I am.”

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