Verizon and Christopher Street West, the non-profit organization that produces LA Pride Festival and Parade, have partnered up for a two-year deal.
The partnership makes Verizon the first sponsor for LA Pride and will allow Verizon to take part in LA Pride’s 50th-anniversary celebration.
“Los Angeles is not just home to the world’s first pride, it’s also home to an incredibly diverse community with amazing history,” sGuru Gowrappan, CEO of Verizon Media, said in a statement. “As we roll out the next generation of product and technology, we are keenly focused on how we enable people to share powerful stories of advocacy, diversity, inclusiveness and compassion – all things that are woven into the fabric of LA Pride.”
Estevan Montemayor, President of the CSW Board of Directors added, “Verizon’s support of LA Pride is setting a new standard for corporate partners and all our diverse programming. Verizon is committed to diversity and inclusion, and being a good partner, not just to us but to the entire Southland. They are creating innovative activations, partnering with a diverse array of community organizations, and have been a wonderful partner as we expand into the streets of West Hollywood for the expanded free community block party.”
Verizon Media’s Huffington Post will be LA Pride’s exclusive digital partner.
“At HuffPost, we put people first. We believe in empowering and bringing communities together, elevating voices that too often remain unheard, and helping our readers live their best life,” said Lydia Polgreen, Editor-in-Chief of HuffPost, in a statement. “As the media partner for LA Pride, we will use our platform to explore the history, stories and lives of the LGBTQ community and their allies, not just for the city of Los Angeles, but for our global audience.”