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Burger King’s Pride promotion was a miss, but not rock bottom

Burger King has been in hot water before over ad campaigns that were, by order of magnitude, more offensive and controversial than this one

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The Pride Whopper (Screenshot/YouTube DW)

AUSTRIA—It is a truth universally acknowledged, that a gay man who prefers being the receptive partner during anal sex is in want of a good top. When it is time for him to get down to business, another bottom in the room is about as useful as an empty container of lube. 

The concept is so well worn, so axiomatic, that it was a surprise to see an ad agency working for Burger King Austria miss the mark so completely in its Pride themed campaign for the restaurant chain.  

The Pride Whopper was unveiled on June 7 in social media ads featuring two versions of the restaurant’s signature burger – one with two domed and sesame seeded top buns, the other with two flat bottom buns – accompanied by the message, “Time to be proud.” 

Of course, Twitter users were quick to point out that two bottoms or two tops is about as symbolic of pride and about as much a reason for celebration as a spilled bottle of video head cleaner. 

The ad agency, Jung von Matt Donau, issued an apology on LinkedIn Saturday: “The intended message of the ‘Pride Whopper’ was to spread equal love and equal rights. Our strongest concern is if we offended members of the LGBTQ Community with this campaign. If this is the case, we truly apologize.”

The reaction online ranged from confusion and bewilderment to angry messages like this Instagram comment: “WTF. What are you actually DOING to support the community? Aside from this MESS?”

It seems likely that the campaign would have landed better if the joke had worked. A former employee with furniture maker Mitchell Gold + Bob Williams recalled a Pride themed promotion in which the company’s Parsons dining table – whose tops and bases can be interchanged – was featured with the slogan “sexy bottom seeks perfect top” spelled across the showroom windows. 

Burger King has been in hot water before over promotions and ad campaigns that were, by orders of magnitude, more offensive and controversial than this one. 

It was just last year that Burger King UK tweeted, on International Women’s Day, no less, “Women belong in the Kitchen.” The provocative move was intended to draw attention to gender disparities in the restaurant and food service industries, but instead drew ire for reinforcing sexist tropes.

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Switzerland marriage equality law goes into effect

Voters last September overwhelmingly approved ‘Marriage for All’ law

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Federal Palace in Bern Switzerland (Screenshot/YouTube)

BERN, Switzerland — A law that allows same-sex couples to legally marry in Switzerland took effect on Friday.

Swiss voters last September voted overwhelmingly in favor of the “Marriage for All” law.

Maria von Känel of Regenbogenfamilien (Rainbow Families) on Friday posted to her Facebook page a picture of her and her wife with a marriage license and a message that said “the celebrations can begin.”

Neighboring Austria, Germany and France are among the European countries that have extended marriage rights to same-sex couples. Scott Miller, the U.S. ambassador to Switzerland and Liechtenstein who is openly gay, is married to Tim Gill.

“Today we celebrate marriage for all,” tweeted the U.S. Embassy in Switzerland on Friday. “Congratulations to Switzerland on this historic day.”

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Turkish police arrest 100’s of LGBTQ+ activists over banned Pride parade

The largest Turkish LGBTQ+ activist group on Monday noted that “the detentions experienced during the march, was among “firsts” for this year

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LGBTQ+ protestors in Istanbul, Sunday June 26. Banner reads: ""If you don't let us walk, we will open our asses" (Photo by Kuir Mavzer- LGBTQ+ Kaos GL)

ISTANBUL, Turkey – Hundreds of LGBTQ+ people, allies, and supporters took to the streets of Istanbul Sunday in defiance of the Turkish government’s ongoing 2014 ban of LGBTQ+ Pride parades and Pride Month festivities.

Protestors violently clashed repeatedly with police and security forces in various neighborhoods located around the Bol Ahenk Sokak (Pedestrian Plaza) and other sections of the central downtown areas.

Authorities had shut down the city’s transit systems hours prior to the influx of LGBTQ+ activists and demonstrators and flooded streets with police in riot gear who made hundreds of arrests, in some cases tear gassing participants and attacking them with clubs.

Government security forces arrested over 373 people including Agence France-Presse journalist and chief photographer, Bülent Kılıç. Detainees were taken by bus to a central holding facility for processing. Photojournalist Mehmet Demirci documented the arrest of Kılıç in a Twitter post:

The largest Turkish LGBTQ+ activist group Ankara-based Kaos GL documented the arrests and clashes which occurred prior to the 5 p.m. planned parade kick-off in a series of Twitter posts.

KAOS GL in a press release on Monday noted that “the detentions experienced during the march, was among “firsts” for this year. Totally 373 LGBTI+s and LGBTI+ right defenders were taken into custody on the day of march! This number is a record both in the history of Pride Marches and the other public demonstrations.”

The group also recorded the scope of anti-LGBTQ+ Pride Month bans and pressure by Turkey’s governmental bodies across the country:

“There were 10 ban decisions announced within the scope of Pride Month events. These ban decisions were taken by Boğaziçi University Rectorate, METU Rectorate, Gaziantep Governorship, Çanakkale Governorship, Datça District Governorship, Beyoğlu District Governorship, Kadıköy District Governorship, Eskişehir Governorship and İzmir Governorship.

The detentions began with 70 people at 9th Boğaziçi Pride March on May 20, increasingly went on till June 26. 373 people were taken into custody in İstanbul on June 26. This number is among the highest detentions within the context of the public demonstrations in İstanbul recent years. Totally 530 LGBTI+s and LGBTI+ right defenders were detained in 37 days.”

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Norwegian suspect in LGBTQ+ bar shooting refuses to cooperate

Large crowds gathered Sunday near the London Pub to lay flowers and other tributes many of those gathered waved Pride flags

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Screenshot/YouTube Norwegian News Services

OSLO, Norway – A spokesperson for the Norwegian Police Service  (Politi- og lensmannsetaten) said that the suspect in Saturday’s mass shooting at the London pub in Norwegian capital city’s night-life district is refusing to cooperate with investigators.

The 42-year-old suspect, identified as Zaniar Matapour, is a Norwegian citizen originally from Iran. Two people were killed and more than 20 were injured in what police officials have labeled as an “Islamist terror act.”

Matapour, (left) is shown at the time of his arrest immediately after the shooting on mobile phone video broadcast on Norwegian television.

An official with the Norwegian Police Service told media outlets that investigators tried they tried to question Matapour on Saturday after his arrest and again on Sunday without success.

The Associated Press reported that Matapour’s defense lawyer, John Christian Elden, told the AP in an emailed statement that that his client refused to have his statement recorded and videotaped unless police released the entire recording to the public “with no time delay so it won’t be censored or manipulated.”

Elden previously said to media outlets including the Associated Press his client did not deny being the shooter but had not divulged any motive. The lawyer said Sunday that Matapour did not object to remaining in custody for four weeks so would not appear in court on Monday.

In the Norwegian judicial system pre-trial detention hearings are normally held every four weeks.

Large crowds gathered Sunday near the London Pub to lay flowers and other tributes. Those gathered waved Pride flags as they defiantly commiserated remembering the two victims killed along with the other twenty persons injured in the shooting spree which police say occurred at three locations in the neighborhood around the bar.

The city’s Pride parade had been cancelled as a precaution after the shooting.

 

Norway’s Prime Minister Jonas Gahr Stoere and a member of the Royal family, Crown Princess Mette-Marit, joined mourners in a memorial service Sunday at Oslo Cathedral for the victims of the attack.

Speaking in Sunday’s memorial service, the Prime Minister pointed out that “the shooting in the night hours put an end to the Pride parade, but it did not stop the fight and the efforts to fight discrimination, prejudice and hatred.”

Stoere addressed Norway’s Muslim community as well telling them;

“I know how many of you felt when it turned out that the perpetrator belonged to the Islamic community. Many of you experienced fear and unrest. You should know this: We stand together, we are one community and we are responsible for the community together.”

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