February 8, 2019 at 9:34 am PDT | by Susan Hornik
Queery: Lash Fary

Lash Fary is the marketing force behind many of Hollywood’s most glamorous events, including the GRAMMY Awards. (Photo courtesy Lash Fary)

For the past 20 years, Lash Fary has rewarded music nominees and presenters with an assortment of luxury swag backstage at the GRAMMY® Gift Lounge. His Los Angeles-based entertainment marketing company, Distinctive Assets, are experts in celebrity gifting, working on numerous award shows year round.

Performers like Ricky Martin, Miley Cyrus, Arturo Sandoval, Red Hot Chili Peppers, Camila Cabello, Dolly Parton, Cardi B, Katy Perry, Shawn Mendes, Janelle Monáe, and Alicia Keys will be treated to a bevy of thank you gifts in acknowledgment and appreciation of their participation.

“We are so proud to celebrate two decades of creating amazing GRAMMY gift magic,” said Fary. “While what we do is a very small part of a very big show, we have so much fun putting together this gift bonanza and love witnessing the effusive response from some of the most talented people in the world.”

The official 2019 Grammy Gift bag is valued at over $30,000 and includes gifts ranging from a week-long spa stay at the all inclusive Golden Door, and abstract art by Louisiana-based artist, Andrea Trantham to a contouring beauty roller and Collagen Enrich beauty drink from ReFa.

Other #GRAMMYGiftLounge selections will include 23andMe Health + Ancestry Service; World Qreators Japanese Meditation Zen “Ishiki” VR/360 experience; Alpha Priority Worldwide VIP airport greeters + ground transportation services; gluten-free, dairy-free, naturally-sweetened, guilt-free chocolate from Good Girl Chocolate; Grossé Japan award-winning museum-quality costume jewelry; It’s a 10 Haircare salon-quality hair dryer, He’s a 10 Men’s Collection and Miracle Blow Dry Collection; Millianna feather cuffs and shoewelry; Neoteny Anti-Aging Skincare gift sets from Dr. Lawton Tang; a year’s supply of Oxygenetix breathable oxygenating foundation; PRSVR stylish men’s, women’s and children’s premium apparel; Source Naturals nutritional supplements; and truth “Don’t Get Played” gaming gift sets.

Fary’s next endeavor will be creating a fantastic swag bag for the nominees at the Academy Awards. So even if Lady Gaga, Regina King, Bradley Cooper, Emma Stone etc., don’t win, they definitely won’t leave empty handed!

Live from STAPLES Center, and hosted by Alicia Keys, the 61st Annual GRAMMY Awards will be broadcast in HDTV and 5.1 surround sound on the CBS Television Network, Sunday, Feb. 10, 2019, at 8:00 p.m. ET/5:00 p.m. PT.

How long have you been out and who was the hardest person to tell?
Since 1995, my first year out of college. Though my college roommates would tell you that I came out much earlier, when I would don silk Victoria’s Secret bathrobes while listening to Barbra Streisand in my room.  My mom was the hardest to tell—and she exceeded expectations in the way she reacted.

Who’s your LGBT hero?
I am always most inspired by our straight allies like Judith Light who have fought on our behalf for decades.

What’s Los Angeles’ best nightspot, past or present?
My couch watching my favorite television shows and movies. So let’s call that Chez Moi.

Describe your dream wedding.
Just me and the cake! And the wedding gifts.

What non-LGBT issue are you most passionate about?
Voting reform.

What historical outcome would you change?
The Hillary Clinton /Trump election.

What’s been the most memorable pop culture moment of your lifetime?
The death of Princess Diana.

On what do you insist?
Be true to thyself.

What was your last Facebook post or Tweet?
A post about how excited I was that Dolly Parton would be performing at the GRAMMY’s. And a photo of when I met her years ago, in one of our gift lounges.

If your life were a book, what would the title be?

If science discovered a way to change sexual orientation, what would you do?
Put it in a cake and invite over all my hot straight male friends.

What do you believe in beyond the physical world?
The legacy of what you did in that physical world while you were here.

What’s your advice for LGBT movement leaders?
Keep going.

What would you walk across hot coals for?

What LGBT stereotype annoys you most?
All of them.

What’s your favorite LGBT movie?
Boy Erased.

What’s the most overrated social custom?
Talking on the phone.

What trophy or prize do you most covet?
Any grand slam tennis trophy.

What do you wish you’d known at 18?
Everything and nothing.  Part of me would want to know it all in advance … yet at the same time I have loved experiencing the surprises along the way.  But I try to only look forward not back.

Why Los Angeles?
The weather!


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