Arts & Entertainment

Sony slammed for straight-washing ‘Call Me By Your Name’ tweet

By Mariah Cooper

November 09, 2017

Twitter slammed Sony Pictures for promoting its gay romance “Call Me By Your Name” with a poster that insinuates the love story is between a straight couple.

Sony Pictures UK tweeted a picture from the film that features Elio (Timothée Chalamet) and his friend Marzia (Esther Garrel) looking at each other.

“It’s a romance overwhelming in its intensity, a heart that swells until it has to burst,” reads a quote from Empire Magazine about the film. There is no mention of Elio’s actual love interest Oliver (Armie Hammer).

Twitter quickly blasted Sony Pictures UK for appearing to straight-wash the gay film.

I remember this game. — Anthony Oliveira (@meakoopa) November 7, 2017
Have you seen Brokeback Mountain yet? — Alex Bedder (@itgetsbedder) November 7, 2017
Have you seen the gorgeous romance Carol yet? — Caroline Framke (@carolineframke) November 7, 2017
You got your heteronormativity in my peanut butter. — Louis Peitzman (@LouisPeitzman) November 7, 2017
Pretty offensive and disingenuous, @SonyPicturesUK, to try and sell this gay romantic film as heterosexual. What are you afraid of? Be proud — Josh Zinn (@joshzinn) November 7, 2017
Why are you making it look like a heterosexual romantic film? Erasure in advertising to appeal to the mass market, hm?🤔 — Joe Dimmock🏳️‍🌈 (@joedimmock) November 7, 2017

Sony Pictures UK has since deleted the tweet.

“Call Me By Your Name” hits theaters on Nov. 24.